Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/07206_Field_TCUM T771.txt

Text File | 1996-04-10 | 928b | 16 lines

Observer  explained my idea of the coming TV impact on the
election to the Toronto Globe and Mail  under the headline of
“The Sheriff and the Lawyer,” October 15, 1960. It was that
TV would prove so entirely in Kennedy’s favor that he would win
the election. Without TV, Nixon had it made. Deane, toward the
end of his article, wrote:

          Now the press has tended to say that Mr. Nixon has
     been gaining in the last two debates and that he was bad
     in the first. Professor McLuhan thinks that Mr. Nixon has
     been sounding progressively more definite; regardless of
     the value of the Vice-President’s views and principles, he
     has been defending them with too much flourish for the
     TV medium. Mr. Kennedy’s rather sharp responses have
     been a mistake, but he still presents an image closer to
     the TV hero, Professor McLuhan says—something like the